areeba, Gemalto and Zwipe officially launch partnership
April 2018 by Marc Jacob
Gemalto and biometric technology company Zwipe have partnered with areeba, a financial and payment technology company in the Middle East and Africa, with the support of Unilux Cards, to pilot the first battery-less dual interface biometric payment card (chip- and contactless-enabled) in the Middle East with Visa.
The biometric payment card will be presented by areeba & Visa in partnership with Gemalto and Zwipe, during Seamless Middle East in Dubai. The pilot aims to test the use of fingerprint recognition as a more convenient and secure alternative to PIN or signature to authenticate the cardholder during a transaction.
 (#_ftnref1) 2018 Biometrics Survey commissioned by Visa and conducted by AYTM Market Research. 500 consumers in UAE were surveyed.