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areeba, Gemalto and Zwipe officially launch partnership

April 2018 by Marc Jacob

Gemalto and biometric technology company Zwipe have partnered with areeba, a financial and payment technology company in the Middle East and Africa, with the support of Unilux Cards, to pilot the first battery-less dual interface biometric payment card (chip- and contactless-enabled) in the Middle East with Visa.

The biometric payment card will be presented by areeba & Visa in partnership with Gemalto and Zwipe, during Seamless Middle East in Dubai. The pilot aims to test the use of fingerprint recognition as a more convenient and secure alternative to PIN or signature to authenticate the cardholder during a transaction.

[1] (#_ftnref1) 2018 Biometrics Survey commissioned by Visa and conducted by AYTM Market Research. 500 consumers in UAE were surveyed.

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