News
HootSuite Continues Social Analytics Innovation with Launch of uberVU Boards
May 2014 by Marc Jacob
HootSuite
announced uberVU Boards, a new data visualization tool which allows users to create
customized, action-oriented data views by pinning adjustable widgets into unique
dashboards. uberVU Boards allows users to quickly identify business insights from
key analytics and aggregate data points for real-time sharing of what matters most
to them. Unlike traditional data visualization technologies, Boards has been
designed so that any user can easily identify a metric, pin it to a dashboard and
generate a report with just one click.
HootSuite acquired uberVU in January and introduced an uberVU integration in the App
Directory 30 days later to bring key monitoring from across the web into HootSuite’s
robust social engagement solution. Boards is HootSuite’s latest innovation towards
making uberVU via HootSuite the most personalized, actionable analytics platform for
enterprise customers.
Users can streamline workflow and take action on what matters most in real-time by
setting up Boards for daily tasks such as:
– Customized campaign management: Manage campaigns in real-time using
customized Boards to track specific KPIs and metrics against targets.
Create multiple Boards to scale social analytics across projects and
track progress, and then turn dashboards into reports for quick sharing
across teams.
– One-stop social media management: Set up a personalized social media
command center as your home Board and pin metrics that are used daily,
such as mention streams or spike signals. Use widgets like conversation
maps to gauge brand sentiment and address questions without having to
toggle between multiple streams, tabs or timelines.
– Competitive market research: Use Boards to stay up to date with industry
trends and key conversations. Use side-by-side views for direct
comparison of competitor standings and instantly aggregate data points
most relevant to a division, campaign or metric. Then, generate reports
of key business insights with just one click from the same dashboard.
