Freely subscribe to our NEWSLETTER

Shifra will help A10 build on the company’s success in the region by developing a strong channel network and focusing on partner enablement. Shifra will run quarterly technical and sales training workshops at no cost to the channel. This should help build competency on A10 products as well as serve as a recruiting tool for partners who are unfamiliar with the products. The company will also extend the expertise of its certified technical team to assist the channel with solution design and implementation as well as Proof of Concept (PoC) deployment. Partners will be able to rely on Shifra to help them through the early stages of adoption of the product until they see an ROI which warrants an investment in resources.

Shifra is a value added distributor with focus in three main areas: cyber security, mobility and identity management. The company serves the Middle East and North Africa region with an extensive reseller network but also through a direct touch approach to help vendor partners and reseller partners grow their business. Shifra’s current portfolio of strong authentication, and single sign-on products complement A10’s products on the application level and the distributor’s email security gateway and network access control products complement A10’s solutions on the network level.