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According to Gartner2, users don’t really care about the clinical definition of spam, they just receive too many unwanted marketing messages (newsletters, advertisements, event reminders, social networks notifications…). Gartner also announced that 82% of end users are frustrated with their current email filtering solution. The reality is that anti-spam is not good enough anymore to solve the inbox overflow problem. A more effective solution? Graymail Management.

Since Graymail is technically not spam – it is an email you may have subscribed to in the past but no longer want to receive - most of the anti-spam and email filtering solutions in the market today are simply ineffective, marking Graymail as “clean” emails before letting it go in the inbox. While anti-spam solutions stop spam, Graymail filtering goes further with a smart classification.

Today, the only way for end users to report their frustration is to use the “this is spam” button. So, to address the rise of users complaining about their cluttered inbox, email vendors decided to enforce stricter anti-spam filtering policies by simply marking all Graymail as spam, thus blocking lots of wanted reminders and notifications. Marketing campaigns either go directly into the spam folder or are cluttering the inbox. A no-win situation for either the senders or the end-users.

1 Vade Retro statistics – 2013 - 2014
2 Gartner Magic Quadrant July 2014