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Personal data assistant Dashlane launches in the UK to make online purchases faster and safer for consumers

May 2012 by Marc Jacob

Dashlane, a personal data assistant that makes online shopping easier and more secure, is today launching in the UK. Dashlane lets users sign into sites and shop online quickly and intuitively, enabling lightning-fast purchases across the Internet. To enhance the application further, the company is continually adding new features and has implemented a number of new features to improve the application in the last week, including points and badges, profile completion and a login API.

Dashlane, which saves consumers around an hour a week as they transact and navigate online, simplifies all the online activities that require users to remember or type repetitive and lengthy information. The app lets users skip login screens and fill in sign-up forms automatically. Dashlane’s click-to-pay technology enables users to buy online in seconds rather than minutes, even on sites that users have never visited before. All purchases are then carefully recorded and filed. During its private beta period, Dashlane users successfully used the product on more than 40,000 different websites, spending the equivalent of more than £1.2 million GBP.

Dashlane’s new ‘points and badges’ feature encourages users to engage on the platform and refer new members. By referring a friend, users will be able to earn 25,000 points, allowing them to unlock premium features of the product. Other actions within the platform, such as completion of their profile, will also earn the user points.

“The Web has become too complicated. We have more and more accounts on more and more services, we shop online more and more frequently, and we now want to do all of that from PCs, Macs, but also mobile devices that do not have keyboards,” said Emmanuel Schalit, CEO, Dashlane. “We generally put up with incredible inconveniences online that we would never accept in real life. Dashlane aims to take the pain out of online shopping for consumer’s online activities, giving them back time to enjoy however they’d like.”

The new release also incorporates Dashlane Labs’ first project: a login and registration API. This highly secure API allows any website to take advantage of the data Dashlane users have stored in the app, while keeping the user totally in control of what data is being shared during the one-click registration process.

Dashlane speeds up online check-out in two ways. The first, Dashlane Check-Out, allows users to fill out check-out fields automatically without even touching a keyboard. Dashlane Check-Out lets users save and sort all the information about the purchase for later use. Dashlane also takes a screenshot of the final purchase screen for users’ records. The second, even faster offering, Dashlane Express Check-Out, is available on 500+ of the most popular e-commerce sites, which have an extra layer of optimisation. Dashlane Express Check-Out provides an assisted user-flow. Dashlane allows the user to pre-select all of the information to be filled in on upcoming screens at the start of the process. Even registration for a new site can be done in this one simple step. The company plans to optimise Dashlane Express Check-Out for many more e-commerce sites, based on user demand.

Dashlane values user privacy and features industry-leading data architecture which prevents anyone, including Dashlane, from accessing users’ personal information. Consumers are the only ones able to access their account and all personal data is encrypted locally on users’ devices — even if they enable synchronisation with other computers or devices. For Dashlane, this commitment to privacy and security is paramount, particularly in a market that is clamouring to get hold of customer data. The app provides a secure digital memory that stores addresses, phone numbers, credit card numbers and other valuable information, and then uses that data speedily wherever necessary. Dashlane also helps users generate unique and highly secure passwords for the sites they use, highlighting weak passwords that need to be changed. Users can sync their personal information across all their devices so that their data is available to them wherever they are.


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