News
HootSuite Expands Social Media Security and Compliance Offering with Nexgate Partnership
September 2013 by Marc Jacob
HootSuite, the most widely adopted social relationship management platform, announces a new partnership with Nexgate, a specialize in enterprise social media security, to protect brands and address the increasing compliance and policy management requirements facing social media practitioners. This new partnership provides HootSuite Enterprise customers with a comprehensive compliance solution that protects their brand and secures their organization’s social media network environments from employee misuse, hackers, spam, hate, and malware.
With well over seven million users and growing, HootSuite has customers in nearly every country who use its social relationship platform to securely manage social marketing, social customer service and social selling. While large organizations have the opportunity to amplify their messages and engage with customers at unprecedented levels using social media, this reach and engagement has created new security and compliance issues that are only now being addressed.
In a July 2013 report titled The Social Media Legal and Regulatory Landscape, analyst firm Forrester Research discussed the importance of social media risk management: "The rapid rise of social media throughout the business world has left organizations and regulators in all industries scrambling to play catch-up. Social media changes how we interact with fellow employees, develop business relationships with our customers, and build the company brand; it also creates a slew of new regulatory and compliance "gray" areas."
The Nexgate partnership with HootSuite Enterprise is a complete brand protection solution that addresses these issues as a risk management solution for social businesses, inclusive of:
– Policy Management: Nexgate’s patent-pending policy management features
allow large organizations to establish specific policies for business
units, divisions, and groups as part of their workflow. Whether meeting
FINRA, HIPAA, SEC, and PCI standards or custom policies, organizations
are empowered with monitoring and compliance controls.
– Pre-Publish Content Scanning: HootSuite automatically passes social
media posts through Nexgate to ensure all content conforms with
acceptable use and compliance policies, including scanning all URLs for
threats or risks.
– Automated Content Moderation: Nexgate automates content filtering across
all social channels. This allows admins to set action types to log or
delete and send notifications about a particular post, Tweet, or comment
that violates set policies. All comments and posts can also be archived
for future auditing.
– Advanced Security and Compliance: Nexgate ProfileLock(TM) helps prevent
hackers and hijackers from co-opting brand-owned accounts. Customers can
create custom alerts to notify when changes are made to account
profiles. Organizations can also set up social media archiving and
compliance reporting for access to spot checks and audits.
– Automated Account Discovery: Automatically find, categorize, and monitor
social media accounts affiliated with a brand using Nexgate’s patent-
pending advanced social search technology.
HootSuite Enterprise, used by global brands like Investec, ING DIRECT, Tower Hill Insurance Group, Inc., Seagate, Virgin, PepsiCo, Sony Music Entertainment, FOX, WWF, and 744 of the Fortune 1000 companies, is built for enterprise businesses. With the most advanced tools and services available for security, collaboration, engagement, and analytic measurement of your social media strategy, HootSuite Enterprise is built to bring brands their social ROI.
To learn more about HootSuite’s partnership with Nexgate, register for our upcoming webinar entitled "Secure your Social Enterprise with HootSuite and Nexgate" on Thursday, September 12, 2013 featuring Ray Kruck, Co-Founder & Chief Revenue Officer of Nexgate, and Kevin Zellmer, Global Director of Enterprise Business Development of HootSuite.
