News
Centrify appoints new EMEA Channel Director
March 2017 by Marc Jacob
Centrify has appointed John Andrews as its new EMEA Channel Director. John, who reports to Vice President and Managing Director for EMEA, Andy Heather, will be responsible for setting out and delivering on the company’s long-term channel strategy and building a core set of distribution partners and VARs across the region, including the UK, DACH, Middle East, Northern Europe and Southern Europe.
John, who joined from BeyondTrust, has spent the last 18 years helping to build a channel presence and coverage in the Middle East and APAC markets for market-leading security vendors, including Juniper Networks, F5 and McAfee. He also spent three years as Marketing Director for Computerlinks Distribution, managing a portfolio of more than 25 security-focused vendors.
As Centrify continues to invest funds and resources into channel marketing, one of the first jobs of the new Channel Director will be to evaluate 250+ partners and focus on establishing a top 10 tier of VARs in each region. Centrify also plans to introduce an enhanced and improved virtual training platform for partners. This will include a one-week boot-camp style delivery into each region, with intensive training to bring partners up to speed on the company’s services capabilities and encourage better cross-selling and customer support.
Centrify, who appointed Exertis as its distribution partner in the UK two years ago following the decision to move to a two-tier model, will visit distributors in each country to involve them in the process and present the new corporate strategy and vision. Other distributors include Infinigate in DACH and France, StarLink in the Middle East, and DCB in Benelux.
