Turkish Boutique IT Distributor Fuels Growth and Expands Market Presence with Netwrix
December 2017 by Marc Jacob
Netwrix Corporation announced that TRN Teknoloji continually expands its market share and enhances its competitive advantage by having Netwrix Auditor as a core solution in its portfolio.
TRN Teknoloji, founded in Turkey in 2011, is a boutique distribution company focused primarily on IT network and security products that has 300–400 partners all around the country. In 2015, when Netwrix was first presented to TRN Teknoloji, those partners were seeing a strong customer demand for gaining visibility into what’s happening in the IT environment, since organizations recognized it would enable them to keep user activity under control and protect sensitive data from external or insider threats. Therefore, it was obvious to TRN Teknoloji that partnering with Netwrix would not only strengthen its current focus on security, but also enable it to meet this emerging customer demand.
TRN Teknoloji valued Netwrix Auditor for working equally well for organizations of all sizes and across a wide range of industries. Since becoming an official Netwrix distributor, the company has strengthened its presence in the financial services and education verticals, and also entered new areas, such as the construction sector. TRN Teknoloji stressed the following benefits of its partnership with Netwrix:
• Additional cross-selling opportunities. Netwrix Auditor integrates easily with popular SIEM and data loss prevention (DLP) solutions, providing customers with a more comprehensive data security solution. As a result, TRN Teknoloji’s average deal size has increased.
• Dedicated sales enablement specialist. The TRN Teknoloji team receives dozens of leads from Netwrix every week, enabling them to maintain a healthy sales pipeline. On top of that, a dedicated Netwrix sales expert regularly provides full-scale sales training for the TRN Teknoloji team, and supports them at every stage of the sales cycle.
• Sustainable recurring revenue. Due to the high quality of Netwrix Auditor, TRN Teknoloji has gained loyal customers, which has significantly expanded its recurring revenue stream.
• A best-of-breed compliance offering. Netwrix empowers TRN Teknoloji and its partners to help customers prove their compliance with the most common compliance standards, including ISO/IEC 27001, PCI DSS, GDPR and others.
“When we added Netwrix Auditor to our portfolio, our annual revenue increased by %10. The platform is a solution of choice regardless of the vertical or the size of the company, since everyone needs software like it to take control of their IT infrastructure. We really trust both the Netwrix team and Netwrix Auditor, because this partnership contributes to our overall growth and gives stability to our business,” said Umut Arica, Business Development Director at TRN Teknoloji. “Building close relationships with our partners all over the world is one of the top goals for Netwrix. We employ a collaborative approach to partnerships, and do our best to ensure that partners not only maintain a competitive edge, but also strengthen their position in the market by providing customers with the pervasive visibility and control they need to mitigate internal and external threats,” said Matt Middleton-Leal, General Manager of the EMEA region for Netwrix.