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Scott McNealy’s Wayin Launches Disruptive Digital Marketing Service to Enhance Customer Engagement

March 2017 by Marc Jacob

Wayin has launched the Wayin App Store, a customizable library of marketing campaigns that streamlines the campaign ideation and creation process across markets, divisions and brands. Through the App Store, brands can customize and optimize previous campaigns and re-launch them in different geographies, maximizing the reach of conversion-driving interactive marketing experiences.

Wayin’s App Store enables brands to access a private collection of all campaigns and digital experiences previously executed through the Wayin CMS. Details about each campaign, such as specific features, key objectives and results metrics help marketers identify the right campaign in the App Store to help them achieve their goals.

With 40–60 percent of the average ad budget spent on non-working media, such as agency fees, digital product builds, and content manufacturing, brands are continually wasting time and resources on reinventing the wheel with every campaign. The Wayin App Store drastically reduces non-working media costs over time by empowering brands to build on existing digital campaigns that have proven to be successful.

Along with the App Store, Wayin has rolled out a series of new service expansion apps that enable brands to integrate more creative, interactive features into their campaigns. Applications include a meme-generator, live social maps to enrich storytelling, ad unit integration for more dynamic experiences, Facebook Live and Periscope voting and charting, chatbot creation, augmented reality experiences and prize fulfillment capabilities. These features enable brands to drive further engagement through interactive digital experiences on exciting new channels.

This announcement comes on the heels of Wayin’s acquisition of UK-based interactive marketing platform, EngageSciences, in 2016. The combined platform gives modern-day marketers all the tools they need to deliver authentic campaign experiences across all digital properties.


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