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Riverbed Technology launched the Riverbed Digital Performance Platform

March 2018 by Marc Jacob

Riverbed Technology, The Digital
Performance Companyä, launched the Riverbed Digital Performance Platformä
and unveiled a new brand identity, accelerating the Company’s strategy to
deliver industry-leading solutions to maximize digital performance and fueling
new growth opportunities in a $30 billion+ market. Today’s announcements are the
result of a multi-year strategy from Riverbed to lead in the area of digital
performance, which included several strategic acquisitions, organic development
of digital performance and cloud-based features and functionality, and
integration across multiple solutions.

Digital is driving innovation and transforming entire industries and has moved
rapidly to the center of business strategy, as customers look to digitally
transform by delivering new digital services, systems, business models and
processes. Driven by major technology trends including cloud, mobile and
analytics, digital is gaining serious momentum. According to IDC, by the year
2021, at least 50 percent of global GDP will be digitized, with growth driven by
digitally-enhanced offerings, operations and
relationships. Additionally, IDC expects digital
transformation spending to reach $2.1 trillion in
2021.

While digital is becoming mission critical for business, many organizations are
still using legacy IT infrastructure that is not equipped to handle the digital
initiatives of today and the future. In fact, IDC says that 60% of digital
transformation initiatives will be unable to scale due to lack of a strategic
architecture. To compete in today’s digital era,
companies today must effectively lean into a modern IT architecture and next
 generation network.

Riverbed customers across all industries are deploying Riverbed solutions today
to maximize digital performance and drive measurable business outcomes,
including the world’s largest container shipping company Maersk.

Riverbed Digital Performance Platform Provides Modern IT Architecture for
Digital Enterprise

Riverbed’s unified and integrated Digital Performance Platform, brings together
a powerful combination of Digital Experience Management, Cloud Networking and
Cloud Edge solutions that provides a modern IT architecture for the digital
enterprise, delivering new levels of operational agility and dramatically
accelerating business performance and outcomes.

· Cloud Networking: Enables next-generation networking with a comprehensive
solution that includes SD-WAN, Wi-Fi, application acceleration, and network
visibility. Riverbed greatly simplifies and unifies connectivity and management
of LANs, WANs, WLANs while providing instant, secure, and optimized cloud
connectivity.

· Digital Experience: Unifies device-based user experience, application,
infrastructure, and network monitoring to provide a holistic view of a user’s
digital experience.

· Cloud Edge: Centralizes islands of infrastructure to secure 100% of
data-the lifeblood of any digital business-while still delivering superior,
local-like experiences for users at the edge.

The Riverbed Digital Performance Platform also includes world-class support from
Riverbed and professional services. In addition, Riverbed partners with leading
technology companies such as Microsoft, AWS, Zscaler, Palo Alto Networks, and
ServiceNow, which drives integration and further value for customers.

New Riverbed Brand Identity Brings Digital Performance to the Forefront

As part of Riverbed’s new corporate brand identity around Digital Performance,
the Company is repositioning itself as The Digital Performance Company. The new
positioning reflects the investment and focus Riverbed has put into digital
experience management, next-generation cloud networking, and cloud edge
solutions, and better articulates the total value and impact of Riverbed
solutions in today’s digital marketplace. Riverbed is also unveiling a new logo
today which is reflective of the new positioning on digital performance.


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