News
Odaseva signs two-year contract with REA Group to help protect the Australian property experience
December 2022 by Marc Jacob
REA Group has signed a new two-year deal with Odaseva, the enterprise data protection platform for Salesforce, to backup its 114 million records and secure them with strong encryption. The REA Group houses 17 brands in its network, including realestate.com.au, which hosts more than 12 million Australians each month on its platform.
REA Group aims to change how the world experiences property by improving the buying, selling, and renting experiences at every stage through rich content, data and insights, property valuation estimates, and home financing solutions. Salesforce is at the heart of REA Group’s Australian operations, which uses Sales Cloud, Service Cloud, and Revenue Cloud to power its customer interactions.
REA Group prioritized security when selecting a data management platform, requiring that the backup and restore solution provide strong encryption as a core component of its Disaster Recovery plan. That meant storing the data within Australian borders per data residency requirements and keeping customer data for seven years.
