News
Making Sense Of Big Data With Birdstep Technology
May 2013 by Marc Jacob
Birdstep Technology, a provider of Smart Mobile Data and Secure Mobility services, announced the debut of EasyAnalytics and SmartANDSF with two US mobile operators.
Being presented for the first time at CTIA, Las Vegas, Birdstep’s new Smart Mobile Data solutions are the first to enable operators to effectively analyze the customer experience down to the user end-device when roaming between cellular and WiFi networks allowing operators to further differentiate and monetize their mobile services.
EasyAnalytics provides great flexibility in deciding how to analyze mobile usage and the applications it will serve. At the forefront is the ability to address different levels of the customer experience, ranging from the overall impact of onload and offload, right through to issues within the Wi-Fi or 4G coverage area caused by varying signal levels and network conditions.
SmartANDSF is Birdstep’s enhanced version of the 3GPP ANDSF (Access Network Discovery and Selection Function) standard. Drawing on Birdstep’s experience from deploying onto millions of handsets and direct customer feedback, SmartANDSF builds on 3GPP ANDSF, adding triggers on the end-device to transparently initiate the discovery and selection function followed by a completely user transparent, zero click, authentication and login process.
