Freely subscribe to our NEWSLETTER

The Web delivery landscape is in a constant state of evolution. Fragmentation across browsers and connected devices has exposed a need among content providers for a deeper view of performance measurement and the ability to optimize for unique user situations. At the same time, the need to optimize differently for each situation presented by an individual user – situational performance – requires new thinking about how to measure the user experience and apply this intelligence to the delivery equation as seamlessly and efficiently as possible. Aqua Ion is designed to help address the staggering range of devices and connectivity situations that can impact the user experience and maximize the performance of content delivered over the Web.

Akamai pioneered the concept of addressing situational performance with the initial launch of Aqua Ion in October 2012. Since its introduction, leading companies around the globe have used Aqua Ion to help them reduce the complexity of delivering web experiences, drive better business results through faster web experiences, and generate greater infrastructure efficiency.

Functionality enhancements in the latest release of Aqua Ion build on these benefits by making the technology faster and easier to deploy and manage; providing greater intelligence related to the user experience; and responding to the increasingly inconsistent user experience across a wide variety of devices.

One organization making use of Aqua Ion to address the challenges presented by situational performance requirements is Ozsale, a members-only online shopping club operating from Australia, New Zealand, Singapore, Malaysia and Thailand. A pure-play online retailer and recognized leader in its field, the performance and resilience of it online shopping platform is absolutely critical to the company, especially during peak sale events occurring multiple times per day. Further, Ozsale required a solution that could help increase scale and performance on desktop, mobile, and tablets regardless of user demand.

The latest version of Aqua Ion – to which existing Aqua Ion customers can automatically upgrade – tackles the need to understand the real user experience, rapidly and easily apply optimizations to meet situational performance requirements, and improve mobile performance. This is accomplished through new capabilities, including:

• Real User Monitoring (RUM): RUM takes passive measurements from actual users of a web experience to provide insight into performance across devices and networks. The addition of RUM to Aqua Ion is designed to help gain greater intelligence around the actual user experience related to the situation presented. This heightened intelligence offers key insight to content providers who can respond accordingly – and deliver smarter optimizations – when challenges are uncovered. RUM is a complementary capability to synthetic testing, and the two can and should be used to gain a comprehensive picture of user experience.

• Improved Usability and Rapid Configuration: Aqua Ion provides users the agility required to respond to the situational performance requirements of their users through new features designed to make configuration and the implementation of configuration changes as fast and easy as possible. A new wizard-based interface is designed to improve usability by making it easier to implement a solution that is situationally aware. As important, enhancements that enable faster customer configuration pushes to the platform have been introduced to help organizations address user situations more efficiently.

• Enhanced Mobile Performance: The latest version of Aqua Ion now features SHUTR (Suppressed Headers for Uplink Traffic Reduction) support to help improve performance for mobile users. Developed together with Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated , SHUTR is a HTTP protocol extension designed to reduce the size of HTTP request headers sent by a mobile user agent. SHUTR speeds up page downloads and reduces network data traffic, overall improving the mobile Web experience on Snapdragon processor-based devices..

Further, Aqua Ion builds on existing capabilities to introduce new Frot-end Optimization (FEO) treatments including, among others, DNS pre-fetching, which can help relieve bottlenecks when third_party services are used alongside first-party content. Aqua Ion also now fetures Placeholder Images, which can help deliver a usable, interactive page to the user sooner.

Commenting on the benefit the latest version of Aqua Ion can bring to customers, Mike Afergan, senior vice president and general manager, Web Experience Business Unit, Akamai, said, “Consumers are now in charge of how, when and where they connect to Web content. These varied situations are powerful for online business but create complexity for content providers and can result in a loss of control over the experience and ultimately how well it performs.” He continued: “Aqua Ion simplifies the complexity of modern Web delivery while at the same time providing a faster experience that is highly available, secure and scalable.”