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Unsubscribe and Rakuten to Collaborate on Unmanned Delivery Solutions in Japan

February 2019 by Marc Jacob, China’s largest retailer, and Rakuten, Inc., a global innovation company in e-commerce, have signed an agreement that will see’s drones and autonomous delivery robots utilized in Rakuten’s unmanned delivery solutions in Japan.

Under the agreement, will combine its expertise in developing drones and autonomous delivery robots with Rakuten’s expertise in drone delivery service operations in Japan, such as its dedicated shopping apps. The two companies will collaborate on Rakuten’s lineup of unmanned delivery services to suit a wide range of applications and situations.

Rakuten launched its Rakuten Drone delivery service in 2016, and has gained experience through providing delivery services and trials in collaboration with corporate partners and local governments. In 2018, its first delivery trial was conducted using a combination of drones and autonomous delivery robots, a step toward solving the last mile challenge for the logistics sector in Japan. began developing its drone program in 2015, and launched the world’s first commercial drone deliveries in 2016 in rural China. It currently operates drones in Jiangsu, Shaanxi and other provinces. Since then, JD’s drones have logged more than 400,000 minutes of flight time. In January 2019, the company announced the success of Indonesia’s first government-approved drone test flight, opening the door for future commercial drone use in Indonesia and Southeast Asia. On the ground in China, its autonomous delivery robots are being used in urban areas in several cities and are becoming frequent sights on a number of university campuses and in office parks. has also launched two smart delivery stations in the cities of Changsha and Hohhot, transforming last-mile logistics and further increasing delivery speed for customers. and Rakuten aim to accelerate the development and commercialization of Rakuten’s unmanned delivery solutions in Japan and will cooperate to promote convenience and innovation in society.

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