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Infosecurity Europe celebrates most successful event ever on 15th anniversary

May 2010 by Infosecurity Europe

Infosecurity Europe 2010 defied the ash cloud and the economy to become the most successful event in its 15 year history with 12,566* visitors converged on London’s Earls Court venue where 324 exhibitors greeted them with the latest technology and services to protect their organisation.

Claire Sellick, Infosecurity Europe’s Event Director attributes the growing success of the event to the fact that it is not just the need for organisations to protect their data that is driving investment. “Information security technology is now seen as an essential enabler for business to provide profitable and exciting new services. We have been inundated by demand for exhibition space for next years event and 82% of the space has already been booked for Infosecurity Europe 2011 which runs from the 19th to 21st April at Earls Court, London,”

Sellick went on to say that firms will continue to invest in information security technology as according to the 2010 Information Security Breaches Survey, after declining in number for the last few years, a new wave of security breaches is hitting UK organisations, costing them over 10 billion pounds per year. As a result security is now high on management’s agenda and the recession has not dampened spending on security.

She went on to say “we have also seen an increase in enforcement of legislation and we can expect tougher legislation and penalties for organisations that fail to protect confidential data, as was predicted by the ICO at the show”.

In the opening keynote David Smith, the Deputy Commissioner of the ICO, said that the NHS are responsible for one third of data breaches. He went on to say that, “there is every prospect that breach notification will become a legal requirement in the UK. Within 18 months, it’s likely that ISPs and telecommunication companies will have to abide by this rule, and before too long, this same law will apply more widely.”

Sellick went on to say “there was a real buzz around this year’s show and new educational features including the Discussion Den and Security Workshops gave visitors free access to peer-to-peer discussions with IT security luminaries as well as thought leaders from SANS, ISACA, ISSA, ISF, ISAF, (ISC)2 and the BCS. In the keynote and seminar programme there was a plethora of CISOs, CIOs, CEOs and senior executives from enterprise, academia, and associations who passed on insights based on their personal experiences”.

Scott Borg, Director and Chief Economist of the US Cyber Consequences Unit said, "Infosecurity Europe has become a truly transatlantic event. It’s a great forum for sharing ideas with colleagues from Britain and America, who face similar problems, but have different insights into how to tackle them."

Bob Walder from Gartner said, “From an analyst perspective it has been a really good show. It’s been a few years since I last attended and I am impressed with how international the show has become.”

Lord Errol who joined the Infosecurity Europe Hall of Fame this year commented, “I met a lot of interesting people at Infosecurity Europe in its 15th year, there is a lot of change at the moment and this event helps remove the confusion. Like any new industry information security is still taking shape and we have a lot to resolve in the next 15 years. One of the immediate issues is the impact of the Digital Economy Act, which could close down a lot of public access WiFi, resulting in the loss of a ubiquitous connection to the internet which will be detrimental to cloud computing services.”

Nigel Stanley, Practice Leader Security, Bloor Research commented, “As an analyst I find Infosecurity Europe the premier event of the year to meet vendors and update myself with the innovations coming out from the industry. Time well spent.”

Ariel Avitan, Senior Analyst, Frost and Sullivan said, “Once again Infosecurity is the destination of choice for analysts looking to meet with vendors to get a good overall market perspective and overview of current and upcoming product developments and trends. Every year I come away armed with insights and information that would have taken weeks to gather elsewhere.”

Bob Tarzey, Director, Quocirca, commented “Interesting and varied selection of vendors, informative and interactive keynote sessions, all in all a very positive experience.”

Sellick continued “we look forward to Infosecurity Europe 2011 with great excitement” and added that the exhibitors were delighted with the show, with the following fantastic feed back from the show floor:

Roger Southgate, London Chapter of ISACA

“The first day was good, but the next day was twice as good.”

Ben Ross – Marketing Director, BeCrypt

“The number of leads on the first day exceeded what we did on all 3 days last year. We even ran out of giveaways by mid afternoon on the first day.”

John Wood – Sales Director, Fortify Software

“For the last 4 years we’ve been at Infosecurity Europe and this year the quality of the visitors has exceeded all the previous years. Infact as the show opened on the first day we were approached by a new customers looking to do business with us there and then and it’s continued like this for 3 full days.”

Bryan Lillie, Head of Cyber Security Centre UK at EADS

“Infosecurity Europe 2010 was a great success this year for EADS. We had lots of visitors at our stand showing interest in our products and developments in Cyber Security innovation. ”

Neil Whitehead, Barron McCann Technology

“We attend the show every year, this year has been good for us with a good turnout and we were able to achieve our objectives, we will definitely be back next year”

Andy Cordial, Managing Director, Origin Storage

“Had a great second day, have generated more leads in the morning than the whole of the first day.”

Ruth Broer, Marketing Executive, Bloxx

“Busy second day, good quality of visitors with a great mix of both public and private sectors”

John Batten, Contracts Coordinator, Acumin Consulting

“Excellent show – everything from quantity, quality, and organisation was good. Beat our expectations from last year.”

Rob Rachwald, VP Product Marketing, Imperva

“Infosecurity Europe is the best networking opportunity for the European security market”

Steve Watts and Andy Kemshall, Co-founders of SecurEnvoy

“We are a British company with our technology being used across the globe, specifically in Europe; so it’s nice to see lots more European customers and partners coming to the event this year than we have previously seen. As the inventors of the tokenless technology there was a lot of interest in our technology and our product suite of patented British security solutions. Our seminar sessions which were very well attended, brought lots of visitors to our stand and something we would definitely do again”

Steve Woods, Business Development Manager, ExactTrak

“Excellent show, we are very impressed with how organisers look after the exhibitors. All expectations met in terms of achieving our objectives”

Lars Barthold Nielsen, VP Commercial Operations, SMS Passcode

“This was our first Infosecurity Europe, very impressed with the quality of leads”

Tim Dobbelaere, Technical Sales Manager, DigitalPersona

“The quality of visitors was great, and we hit all our targets we had set before the show”

Ian Wills, Account Executive, Entrust

“The Infosecurity Europe show allowed us to get our new messaging out to potential customers, who we would not have been able to reach elsewhere”

David Tomlinson, Managing Director, Data Encryption Systems

“Better quality of throughput, there were no time wasters. The show was an ideal place to meet future customers. Infosecurity Europe is the IT security industry’s equivalent to speed dating where you can meet potential customers or partners, connect with them and understand what they need”

Alan Philips, CEO, 7Safe

“Infosecurity Europe has given us excellent exposure. I am really impressed by the quality of visitors, with all being relevant to what we do. Earls court is a great location for the event”

Andrea Karnayova, Event Manager, ESET

“We are really satisfied with the quality of visitors – real specialists who understand the business.”

Rich Stankevich, Marketing Manager, Owl

“We’re a niche company and come to Infosecurity Europe with relatively modest expectations compared to some of the bigger vendors, these were met and exceeded at Infosecurity Europe 2010.

Suzy Worbey, Panda Security

“As newcomers to Infosecurity Europe we were truly impressed with the quality sales leads that came through, the opportunity to raise awareness of our brand and the enthusiasm and energy of the visitors; our demos were in constant use throughout the show.”

Tom Dowson, Marketing Manager, Kroll Ontrack (Has requested to approve quote)

“This is our third year at Infosecurity Europe and we are still reaping rewards from the previous years; several of the companies we had conversations with two years ago have come back asking to work with us which is very satisfying we are seeing that companies are finally becoming more committed to taking action. They can delay no longer, risking the security of their data through process and budget compromise”

Stephen Meredith, Marketing and PR Manager, Swivel

“What an excellent show, we have actually done business on the floor and had customers talking to us with real budgets and projects . People were definitely out shopping.”

John Tate, VP, Systematic Development Group

“Being in the US pavilion helped us to meet with existing customers and to make contact with new potential customers enabling us to establish a foothold in the EMEA market. Infosecurity Europe 2010 has been a phenomenal showcase for us.”

Katerina Korolkovia, PR Director, Elcomsoft

“For us the highlight of the show has been meeting existing customers and getting feedback on how we can develop products to meet their needs, as well as strengthening our customer relationships. This is the one and only show we would attend in the UK.”

David Aminzade, UK Director, Tufin Technologies

“Infosecurity Europe 2010 was the best show we’ve ever done for closing business, spectacular with the added bonus that our seminar ended up packed with visitors and people actually standing at the back.”

Hans Christopher Kaiser, Verbatim

“The show has been busier than last year generating twice as many leads for us, it’s been another great year.”

Elisa Lippincott, Marketing Director, Tipping Point

“It’s been busy, generated quality leads that we are confident we can close. The move to Earls Court has been such a success and has made a huge difference.”

Riccardo Valente, CTO, Tadasoft

“Infosecurity Europe 2010 has surpassed itself this year and we have had very promising conversations with a number of large prospects – we’re now looking at getting more involved with the show like sponsorship to raise our profile at next year’s event.”

David Hobson, GSS

“The location has been brilliant for us this year.”

Andrew Clarke, EDMZ

“Infosecurity Europe 2010 has lived up to its good name with high quality visitors from across the UK and Europe, in particular resellers. I have left with a pocketful of useful business cards.”

Calum Macleod, Director EMEA, Venafi

“The show remains one of the best opportunities to renew acquaintances and friendships and develop new ones, it is the best of its kind in the UK”

Ron Condon, Editor of Search Security UK

“A very busy show, good range of vendors and run in a business-like and professional manner, in particular the press office. In the run up to the event it was well promoted and I felt confident that I would get everything I needed from the event.”

Dave Crilley, Director, Channel Marketing, Proofpoint

“We have had lots of good conversations and there is definitely a positive energy about the show.”

Thom VanHorn, Vice President of Global Marketing, Application Security, Inc.

“Our company is aggressively expanding our sales and marketing presence in the United Kingdom. Attending the InfoSecurity Europe conference allowed us to meet the right people, hear from compelling industry-thought leaders, and jump start our pipeline building.”

Craig Pollard, Senior Relationship Manager - Industry, CESG

“As the UK National Technical Authority for Information Assurance (IA), Infosecurity Europe continues to be one of the most important events in the calendar. CESG has supported the show since the beginning and have always found it a very effective way of meeting with our customers, long standing partners and colleagues in academia, as well as being an ideal opportunity to engage with new entrants to the market. Infosec is more than a trade show to us, it is a must attend event to keep in touch with our customers and partners across the IA community.”

Ian Kilpatrick, chairman Wick Hill Group.

“Infosecurity Europe was a great show for both ourselves and our suppliers. We were busy throughout the event, had our highest number of leads ever, and signed up some new partners. Very satisfactory! “

Dave Everitt, General Manager, Absolute Software (EMEA)

“We saw an influx of business managers to our stand who were keen to find out more about the upcoming ICO fines and why encryption alone isn’t enough to ensure total security of company data.”

Barbara Leone, International Marketing Co-ordinator, Tripwire

“InfoSecurity Europe 2010 was a really great show for Tripwire this year. We had a very healthy stream of visitors to our stand over the duration of the show and we now have a number of good quality leads to follow up.”

Nicole Clement , HID Global’s Marketing and Communications Director, EMEA.

“Infosecurity Europe is one of HID Global’s main opportunities to meet with end-users and peers from the IT security industry in Europe and to show latest advances in the convergence of physical and logical access solutions. This year Volker Kunz, HID Global’s Director of Sales, Continental Europe, Identity & Access Management, was part of Infosecurity Education Programme and spoke about the benefits and pitfalls of smart card technology to an interested and attentive audience. Volker’s presentation resulted in increased visitor traffic to the HID stand with many wanting to find out more about HID’s converged solutions, such as HID on the Desktop™, which certainly met the HID’s team’s expectations of the show in terms of prospects and level of attendance.”

Alan Bentley, VP International for Lumension

“As an exhibitor, there is no doubt that Infosecurity Europe is worthwhile attending. This year, was no different – it provides a great standpoint to build on brand awareness, to get valuable face to face time with existing customers and offers real opportunity to generate valuable sales leads. More than anything, Infosecurity Europe visitors have real requirements and come to the show specifically to see how these can be met by the security industry and are serious about escalating these.”

Alan Bentley, VP International for Lumension

“We found this year’s InfoSecurity Europe show to be more quality focused in terms of lead generation. As people’s time is more precious than ever, those that did attend came with specific projects to commission or security challenges to solve. Invariably, these people had the authority to buy and escalate projects within their company.

Alan Bentley, VP International for Lumension

“Infosecurity Europe is a great opportunity to get a barometer on what are keeping customers up at night. This year, the end users we spoke to weren’t discussing any ‘hot’ security topics, compared to RSA 2010 where Cloud dominated vendor messaging. The end users we spoke to were primarily concerned with securing the endpoint. The overriding view was that as their enterprises become increasingly Web 2.0 and application centric the endpoint risk is accelerating, it is harder to react and maintain control of the gateway with limited resource. The Lumension stand attracted attention from existing and potential customers in our new Intelligent Whitelisting solution which enables whitelisting to be delivered in a dynamic environment.”

Alan Bentley, VP International for Lumension

“The educational programme is a main driver for attendance to InfoSecurity Europe. Customers come to the show to be educated on current and future security trends by industry experts. The opportunity to learn from vendor and end user experiences is invaluable; the insight learnt at InfoSecurity Europe enables them to understand where the market is going and how they can meet these challenges head on. Without a doubt, these are one of the core strengths of the show.”

Alin Srivastava, Vice President, World Wide Sales, Secure Passage

"Secure Passage was able to identify 47 new business opportunities for solving complex firewall management challenges with our solution, FireMon. Infosec UK provided us with an excellent forum to educate the market on how we solve real firewall management challenges by automating what is being done manually today."

Andrew Milne, Marketing Co-ordinator, SecureWorks

“We came to Infosecurity Europe to build brand awareness and boost enquiries, our stand has been packed providing us with lots of opportunities. This is our first Infosecurity and has been an excellent event to launch SecureWorks in EMEA.”

David Sutton, Vice President, Marketing,. nuBridges

Infosecurity Europe was very active for nuBridges we have seen masses of high quality Press, Analysts, potential customers and partners. Many of our existing clients also visited our stand which has helped us build on existing relationships. One of our announcements this week was with our client Debenhams who we have been working with on an implementation to secure customer credit card numbers and comply with the Payment Card Industry Data Security Standard (PCI DSS), which has been very successful and we look forward to building on this capability with other firms in the UK.

Nir Aran, CEO, Access Layers

“At Infosecurity Europe we have met people from all over Europe, the UK, Portugal, Spain, France, Germany, Russia, who all share the same idea that they need NAC but that network access control should be more effective and easier to implement. Visitors have flocked to our stand to see how portnox our NAC 2.0 technology is easy to deploy and takes access control from theory into practice.”

Robert O’Brian, Managing Director, Baronscourt Technology

“We were pleased with the quality of the attendees this year, the people we spoke to have evolved their strategy on security and compliance and were knowledgeable about issues of infosecurity awareness. Our company has grown in size relative to the size of our stand each year at Infosecurity Europe, we have already booked up for a bigger stand next year, it is a good investment.”

Peter Galvin, Chief Marketing Officer, Proofpoint

“Infosecurity Europe was very good for us as we were able to meet senior people from organisations as well as partners and potential partners at an event where we could spend quality time with them. We have seen lots of organisations who are concerned about email security, protecting confidential data, encryption and the ability to perform e-discovery visiting us on our stand.”

Andy Morris, Product Marketing Director, LogLogic

“At Infosecurity Europe people seem more senior and informed than you encounter at most security shows. The timing is perfect as we have just launched new products that concentrate on security and compliance. The continued stream of regulation and legislation organisations are faced with has driven people to our stand who were saying that ‘my director’ has asked us to become PCI compliant and there are very few people who you can go to apart from LogLogic to sort out that problem.”

*12,556 unique visitors through the door (excludes exhibitors and repeat visits, this figure is pre ABC audit).

About Infosecurity Europe

Infosecurity Europe, celebrating 16 years at the heart of the industry in 2011, is Europe’s number one Information Security event. Featuring over 300 exhibitors, the most diverse range of new products and services, an unrivalled education programme and visitors from every segment of the industry, it is the most important date in the calendar for Information Security professionals across Europe. Organised by Reed Exhibitions, the world’s largest tradeshow organiser, Infosecurity Europe is one of five Infosecurity events around the world with events also running in Belgium, Netherlands and Russia. Infosecurity Europe runs from the 19th – 21st April 2011, in Earls Court, London. For further information please visit

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