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Highly positive response to F-Secure ID PROTECTION signals strong demand in the operator channel

January 2020 by Patrick LEBRETON

Multiple telecom companies around the globe ready to roll out F-Secure’s new identity protection service

Cyber security provider F-Secure has begun to roll out F-Secure ID PROTECTION and five operator partners around the world have already signed up to protect their consumer customers’ identities. First announced in May of 2019 and now available as planned, the service monitors for data breaches and can detect if an individual’s personal information has been exposed.

ID PROTECTION boasts the industry’s fastest breach detection and response times, meaning consumers can immediately react to these types of threats and lower the risk of identity theft and account takeover. This is equally important from a connected home and consumer internet of things (IoT) perspective as those devices and services are increasingly used via the cloud.

ID PROTECTION is an app-based solution that notifies users immediately when it detects exposed personal information with precise recommendations on how best to deal with the situation. The service also includes an easy-to-use password manager that helps consumers use unique, strong passwords across the digital services they use. This ensures that a single service getting breached doesn’t automatically mean an individual’s entire digital life or connected home is compromised, and also assists in creating new passwords for services that were breached.

Over half of consumers (56%) worry about the loss of personal information in a data breach and more than seven in ten (71%) feel they’re likely to be victims of cyber crime or identity theft.*

These fears are well founded given the poor data security practiced by many consumers, with eight in ten (82%) saying they reuse their passwords.** Recycled passwords multiply the risks to customers’ data when a leak occurs.

F-Secure’s recent consumer survey indicates people’s willingness to pay for ID monitoring services to be quite similar to how they purchase malware and endpoint protection.*

*Source: F-Secure Identity Protection Consumer (B2C) Survey, May 2019, conducted in cooperation with survey partner Toluna, 9 countries (USA, UK, Germany, Switzerland, The Netherlands, Brazil, Finland, Sweden, and Japan), 400 respondents per country = 3600 respondents (+25years)

**Source: Americans leave their personal info open to thieves

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