News
Guardz Introduces New AI-Powered Cyber Risk Prospecting Tool For MSPs
October 2023 by Marc Jacob
Guardz introduced its AI-powered cyber risk assessment prospecting tool for Managed Service Providers (MSPs). By generating comprehensive reports that delve into the cybersecurity posture of MSPs’ existing or prospective clients, this game-changing tool provides actionable insights for small and medium-sized enterprises (SMEs) looking to bolster their cybersecurity defenses and offers MSPs an invaluable business development resource — all at no cost.
MSPs face unique hurdles in prospecting and acquiring new clients — their primary business pain point. Fierce competition, extended sales cycles due to the need for trust-building, the demand for constant adaptation to dynamic technology trends, and the diverse client landscape all make the process of expanding an MSP’s client base challenging. Additionally, the risk assessment reports that are provided by traditional cybersecurity vendors are generally cumbersome to digest, creating extra work for the MSP.
Guardz’s cyber risk assessment tool leverages large language models (LLMs) to assess businesses’ cybersecurity risk as compared to industry benchmarks, providing MSPs with an in-depth security posture analysis of their prospective customers. The tool serves as a versatile business development and prospecting asset, enabling MSPs to evaluate existing clients’ security and more effectively target new SME customers. By generating free, comprehensive and branded reports at the click of a button, MSPs can approach potential clients with concrete representations of their security needs and actionable insights.
