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Gemalto Provides Web Services to SEB’s German Affiliate for Designing Personalized Credit Cards

October 2007 by Marc Jacob

Gemalto announces it has supplied SEB Germany with an innovative end-to-end solution for secure Internet design of personalized credit cards. The SEB Group is a North European financial group for 400,000 corporate customers and institutions and 5 million private customers. It has a strong local presence in Germany with some 1,000,000 clients in this country. Gemalto’s CardLikeMeTM provides SEB customers with a user-friendly interface to upload a picture of their choice on the bank website to create a unique personal card. As part of its overall project management responsibility, Gemalto developed the software solution required for processing the photograph on SEB’s website and ensured complete card personalization and fulfillment. Commercial launch took place this summer.

Gemalto’s CardLikeMe makes it extremely simple for SEB customers to design a unique credit card with a personal illustration. Once users have uploaded their picture on the bank website, they can visualize the card in real time and adjust the photograph as they wish. Users may also choose a picture from a wide range of attractive background visuals offered on SEB’s online gallery.

Under the contract, Gemalto provided SEB with a comprehensive turnkey solution that includes web, printing and personalization services. Gemalto manages the entire solution, from software integration into the bank website through to card delivery to the end-user.

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