News
Darktrace has announced that Blackhawk Network has chosen to deploy its unique, self-learning technology
October 2016 by Marc Jacob
Based in Pleasanton, California, Blackhawk Network is a globally-recognized company that pioneered ‘branded value,’ providing solutions like gift cards, digital payments, and loyalty points. Its programs combine unique branded value content with business services to engage consumers across networks, from in-store, to B2B, to loyalty programs.
As a growing company that is expanding rapidly into the international market, Blackhawk Network was concerned about the evolving threat landscape that jeopardized its sensitive personal and partner information. The company decided to deploy Darktrace’s Enterprise Immune System in the heart of the network, to achieve full visibility of its environment and detect potential threats in real time.
Powered by machine learning and mathematics developed by specialists from the University of Cambridge, Darktrace works by learning ‘self’ for every device and user, as well as the network as a whole, building an understanding of the organization’s ‘pattern of life’. Darktrace can then identify evolving threats, without any prior knowledge.
“Darktrace’s Enterprise Immune System has increased efficiency tenfold,” commented Vari Bindra, Head of Cyber Defense Center, Blackhawk Network. “We previously needed three tools to tell us what Darktrace’s Enterprise Immune System tells us on its own. The machine learning capabilities have saved us so much time measuring the scope of what needs to be done, and it is spotting things that signature-based approaches are missing”.
“We are very pleased to be helping Blackhawk Network improve its efficiency,” added Rob Sass, Managing Director, North America. “Increasingly, organizations are recognizing the changing threat landscape characterized by sophisticated and silent attacks. Companies, like Blackhawk Network, are turning to innovative approaches to help detect these unknown threats before they escalate into crises-Darktrace is unique in providing this self-learning capability”.
