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Blyk Deploys Hi-Tech Security & Data Service For MVNO Launch

September 2007 by Marc Jacob

Blyk, the youth-focused MVNO formed with Orange, has deployed GB’s ID3 solution for customer authentication to protect against ID theft and ensure customer data is accurate for advertiser clients.

As the first ad-funded mobile network in Europe, Blyk has paid extensive attention to its customer authentication process to ensure best user experience and quality of its member data to advertisers.

Working with GB, Blyk is able to maximise the number of new customers they can sign up by offering an instant ID verification process, powered by GB’s ID3 technology. The seamless and totally unobtrusive verification process ensures that Blyk customers are fully and uniquely identified, providing advertisers with access to an ever growing pool of potential customers.

About GB Group plc

GB Group prides itself on working with some of the UK’s most well known organisations.

Through the use of its market-leading ID3(r) technology, GB Group helps organisations validate personal identity information and combat identity fraud, money laundering and underage gambling. ID3 powers the award-winning URU service jointly developed with BT, which is used by over 80% of gaming operators and 4 out of the UK’s 5 high street banks to verify the identities of UK citizens.

GB Group also empowers organisations to consolidate and analyse customer data from multiple sources. This enables them to make informed business decisions based on a thorough knowledge of customer behaviour, leading to more effective communication and interaction with the consumer.

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