News
Arbor Networks Promotes Jeremy Nicholls to Global Vice President of Channel Sales and Alliances
October 2013 by Marc Jacob
Arbor Networks, Inc. announced the promotion of Jeremy Nicholls to Global Vice President (VP) of Channel Sales and Alliances. Jeremy takes on this leadership role for the company’s global channel program after spending two years as Arbor’s Director of Channel Sales and Business Development for the EMEA region. Prior to joining Arbor, Jeremy worked as Vice President of Sales, EMEA for Niksun and has run numerous sales teams selling via the channel and direct sales into both the enterprise and service provider markets.
The Arbor Advantage Partner Program
With four levels — Authorised, Advantage, Premier and Elite — the Arbor Advantage Partner Program accommodates for varying partners’ business models while better differentiating them in the market based on their capabilities and the investments that they make in marketing and training to help them sell and support Arbor solutions. For each tier, partners are rewarded through benefits including deal registration, marketing support, sales and technical training, and lead referrals. This tiering structure gives Arbor an opportunity to evolve the partner program, effectively expanding its partner base while providing broader coverage across various verticals, geographies and skill levels. The program also includes product specialisations for partners that wish to become technically proficient in specific products.
Arbor has solutions that specifically address the needs of enterprises, service providers, data centers and cloud operators – and all are available through the channel. Arbor’s Pravail® solutions deliver the situational awareness and security intelligence that enterprise and government networks require to detect and mitigate internal and external threats, thereby – helping to protect the network, the brand and the business. Designed for service providers and global enterprises, the Peakflow® platform is the industry’s leading network-wide infrastructure security and traffic-monitoring platform delivering unparalleled DDoS protection, actionable insight into application management and traffic engineering, and a platform for managed security services.
