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7 out of 10 consumers would give up personal details for a discount code

May 2022 by Atlas VPN

Online privacy has come into the spotlight in recent years like never before.

According to the recent findings by the Atlas VPN team, 73% of consumers would provide at least one personal detail to an app or a website in exchange for a $20 discount code. Furthermore, 52% of people believe there is no such thing as online privacy.

Nearly two-thirds (64%) of consumers would willingly share their email address to an app or website to get a $20 coupon code. If the email address does not contain your personal information, providing it to a website might not corrupt your privacy.

About one in three (31%) customers would voluntarily submit their full name to get a discount code. If the website were to be hacked, people who entered their names would leak their sensitive information to cybercriminals.

Almost one out of four (23%) consumers would exchange their phone number for a $20 coupon code. Cybercriminals could target the person’s leaked phone number with smishing attacks and scam calls.

On the other hand, 27% would not provide any of their personal details for the $20 coupon.

Cybersecurity writer at Atlas VPN Vilius Kardelis shares his thoughts on online privacy:

“While online privacy depends a lot on big tech companies’ approach to it, people can take action to control privacy in their own hands. Using a VPN and ad blockers can help reduce your digital footprint significantly. Being mindful of where you give out your personal information and its handling is essential when protecting your online privacy.”

Online privacy does not exist

Consumers believe the government should go beyond crime prevention to regulate digital advertising.

One out of five (20%) consumers believes that they have control of their digital data. At the same time, 29% of people like it when the digital ads they see are relevant to them. However, more than half, 52%, of customers think there is no such thing as online privacy.

Many people believe that other institutions should do more to protect their online privacy. For example, 43% of consumers feel that government should step up to ensure more digital privacy, while 55% wish private companies would do more for their anonymity.

Interestingly enough, 38% of customers think their mobile phone listens to their conversations and suggests buying products based on what it hears.




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