News
365squared selected by Smart Axiata to provide A2P SMS monetization and control services
November 2016 by Marc Jacob
Smart Axiata Co., Ltd. (Smart) has partnered with 365squared, an international managed services provider specialized in revenue assurance and managed solutions, to remove the effects of spam for Smart’s subscribers and monetize its application-to-person (A2P) SMS traffic through the 365secure service. This service was successfully deployed for Smart in Cambodia in October 2016 to help deliver a better service for more than 8 million Smart subscribers and provide new revenue opportunities.
Fraudulent SMS messages delivered through grey routes damage mobile network operators’ (MNOs) reputation by delivering spam messages to end user subscribers. The innovative 365secure service monitors and filters SMS traffic from any source on a 24/7 basis.
365secure ensures that Smart has peace of mind that SMS traffic is under control, subscribers are fully protected and that monetization of SMS traffic terminating on the network is guaranteed.
The fully comprehensive 24/7 managed service provided by 365squared ensures that Smart subscribers are fully protected from unwanted spam and potential security threatening application-to-person (A2P) messages. The 365secure service also provides Smart with detailed traffic analytics and reporting thanks to the proprietary 365analytics software.
