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eLinkerMail, the only French plug-in for the behavioral analysis of relational emails (one to one) The revolution of the client relationship 2.0 is running!
March 2015 by Marc Jacob
After over a year of development and nearly € 100,000 of investment, two engineers from Nantes (Sébastien Jallier and Stéphane Marsaud) have developed eLinkerMail, the only French solution of tracking, of securing and analyzing relational emails sent in one to one since Outlook. It is complementary and interconnectable with the majority of the Saas CRM of the market.
eLinkerMail is a solution of behavioral analysis of the emails one to one with no equivalent on the French market
The acknowledgments of receipt integrated into Outlook require action from the recipient, which is rather misperceived by the latter.
8Based on this observation, the two engineers designed a complete plug and play solution, very simple to install. It allows the sender, via an integrated dashboard to messaging, to be informed, in real time, of the actions that the email recipient has performed.
By offering an ’invisible’ tracking solution for the contact, eLinkerMail comes as a real alternative to the standard system. Moreover, unlike its US and Canadian competitors, the eLinkerMail solution respects the CNIL guidelines and the French IT law and liberties.
An innovation that allows the relational email to respond to the new challenges of the CRM
A company sends an average of 33 emails per day per employee. For some professions, this can reach over 100 emails a day. 80% of them are individual and involve key actionable information between the company and its customers, suppliers or partners: sending a commercial proposition, a purchase order, a contract, shift of a delivery date, a request of validation of a document before distribution, validation of a registration, relaunch an invoice…
The rise of e-mail exchanges within companies makes now part of one of the major challenges of relationship marketing, and business intelligence, also called business intelligence.
How does it work ?
Few clicks are enough to install and connect. The emails continue to be routed through the corporate email server (MS Exchange, MDaemon) and do not impact the company’s backup policy. No need for heavy and complex network deployment tools, updates are automatic.
One of the innovations of eLinkerMail lies in the behavioral tracking feature, in real time
With trackers injected directly into the code of the email, eLinkerMail offers its users new analytical customer relationship capabilities, for each recipient: the opening detection, the click on links, attachments downloading, IP geolocation, and platform type.
As part of sending an email to multiple recipients in copy, or blind copy, the analysis is also made for each recipient.
An encryption device secures sensitive emails
eLinkerMail works with a dual mechanism of AES 256 encryption (single 256-bit key), which is an excellent encryption level.
The solution is compatible with Outlook 2007, 2010, 2013
For users of other messaging tools such as Gmail, it is possible to create a gateway, to then proceed to send emails from Outlook.
eLinkerMail is interconnectable with CRM
The professionals who manage their customer relationships with Saas CRM (Sales Force, Sage Act!, VtigerCRM or SugarCRM) can enable sending blind copy (BCC) of their email, without having to recopy it systematically when sending.
New features are being considered, including a plug-in suitable for Gmail universe
R&D is preponderant in the eLinkerSoft activity. The company is already working on the next evolution of the solution in order to increase functionalities. The goal is to support companies, wishing to be efficient in their external relations, but also internal.
They are announcing especially the arrival of an option for managers that will allow them to optimize the exchange of emails between employees.
