Rechercher
Contactez-nous Suivez-nous sur Twitter En francais English Language
 











Freely subscribe to our NEWSLETTER

Newsletter FR

Newsletter EN

Vulnérabilités

Unsubscribe

Unisys Research Reveals Most Consumers Worldwide Won’t Use Mobile Devices to Conduct Financial Transactions

June 2008 by Marc Jacob

The mobile phone is practically universal, with more than 3.3 billion subscribers worldwide, yet 71 per cent of consumers surveyed in 14 countries worldwide, will not consider using a mobile device to bank or shop online, according to research released today by Unisys Corporation.

The research, polled with the latest installment of the Unisys Security Index, also reveals that more than half of all respondents (59%) do not trust their mobile devices to provide a secure transaction. Moreover, only 9 per cent currently use these devices to conduct transactions involving credit-card payments, money transfers and deposits.

Unisys surveyed 13,296 consumers worldwide in March 2008 about their mobile-device habits and how secure they feel when conducting online transactions. The results indicate a widespread apprehension about the security of mobile devices and their ability to protect pertinent information relayed in a financial transaction. Other key findings:

• Consumers most reluctant to use a mobile device to bank or shop online include: France (86%); U.K. (79%); Australia (78%); Belgium and Italy (both at 77%); and U.S. (71%).

• 21 per cent of German respondents currently use a mobile phone or personal organiser to conduct financial transactions, representing the highest percentage of any country or region included in the survey; U.K. respondents have the lowest percentage of consumers using mobile devices to bank or shop (1%).

• At least half of all respondents in each country or region – with the exception of New Zealand (45%) and Malaysia (49%) – do not trust their mobile devices to provide a secure transaction.

• When compared to telecom providers and online retailers, banks are generally perceived as having the best security for mobile transactions. However, trust of banks vary greatly from country to country: Italian respondents are twice as likely (72%) to trust a bank to secure an online transaction via a mobile device as respondents in Malaysia (38%).

“Despite unprecedented growth in the number of mobile phone users and the advancement of mobile technologies, telecom providers, online retailers, and financial institutions have been unable to convince consumers worldwide that a secure platform exists for conducting online mobile transactions,” said Rene Head, Director of Enterprise Security in Continental Europe, Unisys. “There is a great deal of money to be made in mobile payments, but only when consumers believe that the security of the transaction meets or exceeds the freedom of using mobile devices.”

The Unisys Security Index shows that consumers deem certain service providers better equipped to secure mobile transactions. In fact, in more than half of the 14 countries and regions included in the Index, fewer than 10 per cent of consumers trust a telecom provider or an online retailer over a bank to provide a secure transaction. Across the world, banks are overwhelmingly favored by consumers to provide adequate security for mobile transactions.

“The fact that consumers trust banks more than others to secure mobile transactions bodes well for the financial-services industry,” Head added. “But banks must still find ways to work alongside telecom providers and retailers to leverage their innovation while educating consumers on the realities of mobile banking and payment security. Collectively, they must prove that conducting a financial transaction via a mobile device is as secure as doing so on a desktop computer or in front of a bank teller at a local branch.”


About the Unisys Security Index

The Unisys Security Index is an ongoing study that provides insights into the attitudes of global consumers on a wide range of security related issues. The Index surveys 13,296 consumers across 14 countries, including 6,421 in Europe, and measures consumer perceptions on a scale of zero to 300, with 300 representing the highest level of perceived anxiety. In Europe, the Index includes consumers’ opinions from Belgium, France, Germany, Italy, The Netherlands, Spain and Great Britain. Globally, the Index also surveys consumers’ in Australia, Brazil, Hong Kong, New Zealand, Malaysia, Singapore, and the United States. International Communications Research (ICR) conducted the survey in the U.S. and Europe; Newspoll conducted the research in Asia-Pacific.


See previous articles

    

See next articles












Your podcast Here

New, you can have your Podcast here. Contact us for more information ask:
Marc Brami
Phone: +33 1 40 92 05 55
Mail: ipsimp@free.fr

All new podcasts