Skybox Security Unveils New Partner Strategy
February 2010 by Marc Jacob
Skybox Security, the leader in automated security risk and compliance management, announced the introduction of a new worldwide partner strategy that responds to the growing need for effective firewall assurance solutions in the mid-market. Elements of the new partner strategy include the recently announced Skybox CertiFire firewall assurance product for mid-size enterprises, program enhancements for partner profitability, and investment in co-marketing activities to accelerate new customer acquisition.
This new partner strategy is designed to enable new and existing Skybox partners in EMEA, North America and Asia Pacific to maximize their business potential and profitability. For example, the new Skybox CertiFire product provides an online trial download and low-touch installation – important features to mid-market customers and VARs serving this segment. CertiFire also provides a seamless upgrade to the full Skybox enterprise portfolio, giving channel partners a ramp to expand an initial firewall assurance deployment with broader network assurance or risk management capabilities.
Skybox partners gain access to a rich set of tools and resources including online and on-site training classes, on-demand self-service training materials, professional services knowledge, demo kits and pre-sales resources. Partner investment is rewarded through a discount structure tailored to the partner activity level, as well as promotional discounts for business generated through joint sales campaigns. Expanded marketing programs use regional events, webcasts, direct marketing, and other promotional tools to help partners build awareness and sales prospects in their target markets.
By partnering with Skybox, channel partners will be able to expand existing customer relationships and quickly address demand for innovative security technologies that address multiple critical issues. This enables channel partners to increase revenue and margins, shorten sales cycles, and tap into up-sell and managed services opportunities.





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