Rechercher
Contactez-nous Suivez-nous sur Twitter En francais English Language
 











Freely subscribe to our NEWSLETTER

Newsletter FR

Newsletter EN

Vulnérabilités

Unsubscribe

ROBLOX protects gaming platform by adopting brand protection strategy

August 2016 by Marc Jacob

NetNames, the online brand protection specialist, has partnered with ROBLOX Corporation, the user-generated online gaming platform, to deliver a brand protection programme to proactively protect ROBLOX products from the threat of counterfeiting on a global scale.

ROBLOX has entered a contract with NetNames, which will see NetNames detect fraudulent websites imitating that of the brand and counterfeit listings of ROBLOX products on marketplace sites, whilst enforcing their removal from the internet. As part of the brand protection programme, NetNames will also monitor for infringements on ROBLOX’s games across social media sites and mobile apps.

With over 15 million games created by its users, ROBLOX is the largest gaming site in the world. Powered by a growing community of over 300,000 developers who create a variety of 3D games, it allows users to experience virtual and augmented reality through applications available across iOS, Android and Kindle Fire devices.

Having developed its own virtual currency, Robux, the online gaming platform represents a digital economy which offers aspiring game developers the opportunity to monetise their creations. The partnership will not only safeguard against infringements on the brand’s trademark, which could be damaging to ROBLOX’s reputation, it will also protect the profits of its community of developers.


See previous articles

    

See next articles












Your podcast Here

New, you can have your Podcast here. Contact us for more information ask:
Marc Brami
Phone: +33 1 40 92 05 55
Mail: ipsimp@free.fr

All new podcasts