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Pure Storage Continues to Raise the Bar on Technology Innovation and Customer Happiness; Introduces Predictive Platform and 3D TLC Memory

November 2015 by Marc Jacob

Pure Storage delivers new innovations that simplify storage ownership. New solutions include: Pure1 Global Insight to revolutionize customer support from “proactive” to “predictive,” Pure1 Capacity Planner, and next-generation 3D TLC NAND flash technology. FlashStack Converged Infrastructure now also includes solutions for Oracle and SAP. With these new advancements, Pure Storage kicks off a new era in storage, transforming IT and businesses to accelerate innovation. Simplicity is at the core of Pure Storage and is the key to exceeding customer expectations and increasing customer loyalty.

Pure1 Global Insight: Support that’s not just proactive, it’s predictive
Traditional support is reactive, burdening customers to detect issues and call for support. Pure1 Support redefines the experience, offering, “astonishing,” ultra-proactive support built on a few key principles:

• An “our problem” mantra: Pure Storage gladly assumes the ownership burden in support, helping solve problems, even if they result from other vendors’ products;
• Pure Storage initiates most tickets before a customer detects an issue thanks to cloud-based management, support and real-time data, aggregated from 1000s of FlashArrays to automate fault detection;
• Bypassing Level 1 support: customers always reach live Pure Storage personnel who can help; and
• Remotely managed upgrades: Pure Storage performs more than 90 percent of upgrades, saving customers’ time that often took away from their after hours or weekend schedules.

New Pure Storage Pure1 Global Insight revolutionizes support, by making it predictive through cloud-based analytics technology. Support personnel can foresee vulnerabilities and pre-emptively protect customers from problems and the risk of potential downtime. Pure1 Global Insight takes real-time diagnostic data across 1000s of arrays to perform automated scans against a library of “fingerprints” to detect vulnerability to known issues, configuration and environmental changes, and performance and capacity anomalies.

Predictive support will only further Pure Storage’s lead as the #1 recommended technology vendor in the world with a Satmetrix-certified Net Promoter Score (NPS) of 79. According to Satmetrix, customers highlighted Pure Storage’s ease-of-use, performance, reliability and simplicity, which together enable greater IT productivity and drive customer satisfaction, all contributed to its high NPS.

The Capacity Planner lets customers forecast capacity consumption over time to estimate when they may need more, and identify usage trends to better plan and manage costs. New insight predicts when the array will hit capacity, reducing associated risks.

A series of innovations this year – including new FlashArray//m hardware, the Evergreen Storage ownership model, and the Pure1 cloud-based management and support platform – deliver a solution that is remarkably simpler, denser and more efficient than competing systems. Pure Storage has also eliminated the forklift upgrade and tedious data migrations that have impaired IT efficiency for decades.

With the rate of flash innovation, all-flash array architectures need to support rapid adoption, including continuous improvements in NAND flash technology. Pure Storage’s pioneering EvergreenTM Storage does that for the customer, combining software and hardware innovations with investment protection.

Today’s addition of new 3D TLC NAND flash to the FlashArray//m product line, offers 44 terabytes (TB) of raw capacity and lets customers mix-and-match TLC and MLC flash in the same system, to improve density of an existing FlashArray//m system to 60 terabytes per rack unit. Purity FlashCare technology also ensures TLC has the same lifespan and performance as MLC flash. Now, a fully scaled FlashArray//m system costs as low as $1.50/GB with all software included, making all-flash storage reliably cost less than disk for more and more workloads.

Pure Leaderboard: Results that are transforming IT and accelerating businesses
The Pure Leaderboard displays key statistics, like data and latency reduction, which showcase the dramatic impact that Pure technology can have, revealing core differentiators, including:

• Performance metric currently at 338,311,230 cumulative hours of latency reduced
• Data reduction and total reduction currently at 5.46:1 and 12.27:1, respectively
• Number of successful non-disruptive operations completed is currently at 6,799
• Data center space reduction at 40,311 rack units saved globally

Reducing data center space, energy consumption and latency lowers the cost of storage ownership while accelerating application response times and business transformation. Pure Storage now shows the world how it’s making a tangible impact.

FlashStack Converged Infrastructure: Now simplifying Oracle and SAP deployments
FlashStack provides a simple, all-flash alternative to legacy converged infrastructure (CI) solutions and today expands to the mission-critical application space with solutions for Oracle and SAP. FlashStack for Oracle consolidates transactional and data warehouse workloads into one CI solution that offloads compression, deduplication, and encryption from the database server, to make data base administrators (DBAs) more efficient. Additionally, FlashStack for SAP provides a 4:1 average data reduction to traditional SAP ERP Landscapes and reduces time spent on common SAP administration tasks by up to 50 percent.

Availability
Predictive support, powered by the cloud-based Pure1 Global Insight (GI) is now available to every FlashArray model, Purity Operating Environment version, and support level. Pure Storage will begin shipping the 44TB 3D TLC Expansion Shelf in Q1 2016. Pure1 Capacity Planner is available instantly and at no additional cost to all Pure Storage customers.


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