According to Gartner, vendors listed in the leader’s quadrant "have products that work well for Gartner clients in small and large deployments. They have long-term road maps that follow and/or influence Gartner’s vision of the developing needs of buyers in the market. Leaders make their competitors’ sales staffs nervous and force competitors’ technical staffs to follow their lead. Their Mobile Data Protection (MDP) products are well-known to clients, and they are frequently found on RFP shortlists."

Factors contributing to a company’s ability to execute include products and services, overall viability, sales and marketing execution, and customer experience. Gartner evaluates a company’s completeness of vision by considering in part its market understanding, sales and marketing strategy, offering or product strategy, business model, and innovation.

[1] Gartner, Inc. "Magic Quadrant for Mobile Data Protection" by John Girard, Eric Ouellet, September 1, 2009