News
Instart Logic joins the UK Association for Online Publishing
July 2017 by Emmanuelle Lamandé
Instart Logic has joined the UK Association for Online
Publishing (AOP). The move bolsters Instart Logic’s strategy of working alongside
industry leaders to address the damaging creative and economic impact of ad blocking on the online publishing sector.
In
a recent study, the AOP estimated that larger UK publishers are each losing up to
£2 million of advertising revenue a year due to ad blocking, while the median
publisher loss is approximately £500,000 a year.
While collective action is needed to evolve the advertising proposition, a group
approach is also required to implement technology and standards that limit the
impact of ad blocking on the ability to serve advertising and generate income.
The use of ad blocking software is growing at 30% year over year, creating a major
problem for the wider media sector. Publishers are losing essential revenues needed
to fund content creation, pay wages and ensure that free-to-view content can exist.
Advertisers are losing audience reach and are unable to support publications and
content creators in their efforts. For established publishers, ad blockers are
making the economic transition from print or broadcast to online considerably more
challenging. For new online publishers, it makes the process of building a business
potentially impossible.
Instart Logic Ad Integrity is a cloud-based platform that automatically restores
digital advertising functionality. With Ad Integrity, websites and associated
digital ads behave exactly as originally intended by the publisher, whether or not
an ad blocker is present.
As part of the campaign, Instart Logic will be hosting a breakfast seminar for AOP
members on best practices for responding to the growing threat of ad blocking on 8
September 2017.
