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Imperva: The Internet Falls Asleep As the Force Awakens

December 2015 by Imperva

Star Wars: The Force Awakens is a massive global hit. After a record breaking opening night, experts anticipate the film’s first weekend to bring in upwards of $500 million ($200 million stateside, $300 million international) worldwide. That would place it at, or near, the top of the list of the biggest film openings of all time.

As the movie started rolling out in theaters around the world, we saw a noticeable decline in activity on our network. This was the result of a huge number of fans sinking into their movie theater seats to enjoy the latest from the galaxy far, far away.

Specifically, here’s what happened so far to online traffic in several major countries at the time of the film’s first screening:

As you can see, everyone has caught the Star Wars bug, but some clearly have it worse than others. Who knows, maybe some fans are still shell-shocked from the Jar Jar Binks (or is it Supreme Leader Snoke?) fiasco. Or maybe the padawans in Russia are not turning off their mobile phones when that opening crawl appears?

One way or another, the movie was big enough to cause a noticeable dent in Internet traffic—an achievement that very few cultural phenomena can claim.

We will keep an eye out for any future developments, including any changes in traffic we may see following the much anticipated US release.

Still, judging by the drop in the global online traffic flow we’ve seen so far, it seems that Star Wars is finally back – in Force.


Methodology

To observe the above described trends, we compared the online traffic on the Incapsula network at the time of the screening with the average amount of traffic during the same time of day, from 12/02/2015 – 12/15/2015.

The traffic comparison was done individually for each country, based on the time of the first IMAX screening of Star Wars Episode VII in the four select cities listed below.

Imperva is a cyber security firm and they monitor internet traffic in 249 countries across the world for attacks.


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