News
IS Solutions Plc Broadens Analytics Reach with Acquisition of Celebrus Technologies
January 2015 by Marc Jacob
Working with Celebrus Technologies for 15 years, IS Solutions has built up considerable expertise in Celebrus’ multi-patented data collection technology, as well as partnering with leading IT software vendors in taking this technology to market. Celebrus Technologies enables organisations to understand individual customers’ interactions with their digital channels to power one-to-one data-driven marketing, real-time personalisation and advanced customer analytics. This unique capability enhances IS Solutions’ offering by combining a leading data collection product with proven analytics and business intelligence services that include systems integration, data interpretation and analysis and secure hosting and management, all backed up with a full range of support services.
The value of this acquisition is approximately £7.5 million and is being satisfied partly in cash and partly by the issue of IS Solutions shares to previous shareholders in Speed-Trap Holdings.
