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"If this is proven to be a legitimate breach the consequences for Apple and its
millions of users would be far reaching. There’s a lot of questions that need to be
answered such as, do these hackers really have access to the data they claim? How
did they get hold of such a large amount of data? Was it a vulnerability in Apple’s
infrastructure or breach of third-party tool or organisation? Or does the fault lie
with good old password re-usage between sites and apps from a consumer side?

The big question for Apple is what procedures are in place to prevent the
destructive action threatened by the hackers? Without a full understanding of what
the hackers really have, the true quantity and how they came by it, everything
thereafter can only be a best-guess scenario. Whether this proves to be huge news,
or no news at all - it’s always good to remind ourselves, no matter the reputation
of the organisation that we trust to protect our digital lives we should always take
extra measures to protect our own privacy and data.

Users should use different passwords for each website used, this can get complicated
so a password manager, may be the best option. Never give out your passwords to
anyone and always be careful when opening email attachments, do you recognise the
sender? Be careful clicking on links within emails, instead of clicking on the link,
visit the website in question directly. Back up your data to multiple places and for
really important info an offline copy may be a good option. Crucially, keep your
systems and apps up-to-date. Zero-day exploits aren’t always the ones doing the
damage, it’s those tried and tested ones attacking systems that have been left
unpatched. Finally look towards threat intelligence solutions whether on you mobile
device or desktop - these products have never been so important as they are today!"