| Gemalto’s mobile Banking solution includes a secure software application stored in the SIM (Subscriber Identity Module) card, a server and software that interprets the messages that are exchanged between the banks and the SIM. The solution offers security in the entire transaction process, since the messages are encrypted in the SIM chip and decrypted at the banks’ server, which translates the messages to a specific format.
Available at Comcel and the other Colombian GSM operators, as part of their value added wireless services portfolio, in coordination with Bancolombia and Banco AVVillas, through Colombia’s Banking Network, Redeban Multicolor, the mobile banking service is already exceeding stakeholders’ expectations.
“The m-banking menu is already available to more than 20 million GSM subscribers in the country. Our initial expectation is that 20% of this customer base will execute at least 5 transactions per month. The service is already generating demand, balance check and pre-paid re-charge being the most required services. A few weeks after the launch, the first results show a very successful uptake of the service with more than half million transaction making an average of 6 requests, per active user, per month. To us it clearly showcases the winning combination of the solution: convenience, ease-of-use, mobility and security”, says Valentin Echeverry, Technology and Operations Vice-President at Redeban Multicolor. |