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Check Point Launches ZoneAlarm DataLock to Protect Consumers’ Private Data From Unauthorized Access

March 2010 by Marc Jacob

Check Point has announced ZoneAlarm DataLock, a new data security solution designed specifically for consumers and small businesses with laptops and netbooks. The need for a mainstream data encryption solution is confirmed by Check Point’s survey conducted by Harris Interactive revealing that 56% of laptop users would be concerned about their personal data if the device was lost or stolen, yet only 10% use encryption to protect their files.

ZoneAlarm DataLock simply and automatically encrypts all hard drive content to protect private and confidential data, such as credit card numbers, social security information or financial documents, in the event of laptop loss or theft. Consumers can begin safeguarding their data today through an easy download available at: www.zonealarm.com

"Given that more and more consumers use laptops and netbooks, and the ease at which these devices can be lost or stolen, data encryption becomes a necessary addition to consumer security solutions," said Jon Crotty, security research analyst at IDC.

Check Point’s research project discovered that there is clearly a gap between people who are concerned with data theft and the number of consumers who have taken precautions to protect their data. In addition, unauthorized access to private data was the number one concern for laptop users in the event of laptop loss or theft, ahead of the 35% of respondents who were primarily concerned about the hardware replacement cost.

ZoneAlarm DataLock works silently in the background to protect all existing, new or changed files, including medical records, credit card information or personal photos. ZoneAlarm DataLock also safeguards information users tend to forget, such as automatically-stored passwords, cookies, temporary Internet files and recycle bin documents.

Equipped with Pre-boot Authentication, ZoneAlarm DataLock prevents unauthorized users from accessing information stored on the protected laptop. Users must provide the correct username and password before the operating system boot process will even begin. With the industry’s only 24/7 password recovery phone service included for no extra charge, ZoneAlarm delivers a unique, simple security solution to a growing need.

An earlier study done by Check Point’s research team also revealed that 67% of ZoneAlarm customers using laptops worry about unauthorized access to their personal and work files. Both studies listed unauthorized access to private data as the number one concern, way ahead of the concern for hardware loss.

Pricing & Availability: ZoneAlarm DataLock by Check Point is priced at $29.95 but is now available and can be purchased from the ZoneAlarm Web site for an introductory price of $19.95.


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