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A dynamic enhanced partner program ENAS from Deny All

June 2009 by Marc Jacob

According to a study by research firm Forrester Research, the WAF market (Web Application Firewall), Deny All’s core business, has seen an exponential increase of 154% of the volume of business between 2007 and 2008. In this context, Deny All, European in the protection and accelerating Web applications, XML and FTP, re-affirms and strengthens its commitment to its distribution network and its indirect channel partners; ENAS - Experts Network for Application Security - embodies this commitment.

This enforcement corresponds to willingness on the part of Deny All to provide its existing and future customers with the highest quality in the relevance of proposed solutions.

Deny All uses four categories of resellers to meet the needs and requirements of its customers:

- Consulting firms,
- The value-added resellers (VAR’s),
- Systems Integrators (GSI’s),
- Providers of Managed Security Services (MSSP’s).

On all these four categories, Deny All reinforces those of its existing partners that have chosen to build the means of the competence and deliver new offerings such as MSSP ones to provide Web Managed services to their customers.

Two levels of partnerships exist at European level:
- Silver : Silver partners provide proof of their success on the market. This level includes integrators and hosting providers, trained to sell Deny All solutions. They are responsible for the pre-sales phase and their facilities, but receive technical assistance from Deny All which provides direct technical support for customers. To appear in this level, partners need to train at least one sales engineer and a technical engineer.
- Gold : Gold partners are experts in Deny All solutions and provide their customers with excellent service. They enjoy access to internal resources of Deny All these add to the wealth of sales and marketing information, tools and support available to them. This level requires a deeper investment in training for certification with at least two engineers to be certified Deny All engineers. Such partners demonstrate autonomy within pre-sales phases, installation and support. The trusted relationship between Deny All and its Gold partners enables them to support the independent sale of Deny All solutions and build joint sales & marketing plans with Deny All.

For specific geographic areas where Deny All is not directly present, Deny All teams up with highly specialized Value Added Distributors to manage the development of sales of its solutions trough Gold and Silver Value Added Resellers. Deny All Distributors are experts and provide to partners a technical, financial and logistics value added. Deny All today has about a dozen partners in the France and over thirty in Europe.


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