365squared launches 365analytics to the MNO market
March 2017 by Emmanuelle Lamandé
365squared introduced 365analytics to its
portfolio of services. 365analytics is a real-time detection and traffic analytics
software featuring a continually updated intelligence based on 365squared’s global
intelligence database. The product benefits by working alongside any SMS firewall
and includes a 24/7 management service.
The software provides detection of spam, faking, flooding and spoofing, as well as
bulk SMS traffic using sophisticated algorithms and traffic classification based on
SMS Type, A2P Brand and A2P Brand Message Type. This real-time traffic analysis per
brand is then compared to expected volumes based on intelligence and learning
algorithms, while the automated brand simulation delivers detailed information on
how traffic is reaching subscribers. A user-friendly graphical user interface
provides management and monitoring functions. Another key feature of 365analytics is
that it includes SIM Box detection, allowing for significant protection against
fraudulent traffic.